Iron & Road

Problem

Motorcycle sites lead with lifestyle shots and bury how the machine actually works.

Concept

Show the machine like an engineering plate — parts, drawing, engine — then let the road do the talking. All specs are labelled concept / demo data.

Interaction model

Mechanical / road. Next.js / SVG / GSAP / Lenis.

Visual language

Engineering plates, Blueprints, Mechanical systems, Workshop light, The open road, Heritage.

Full case study — architecture, build and learnings — in progress.