Velora

Problem

Beauty e-commerce looks interchangeable — white grids of identical product shots.

Concept

Treat pigment and texture as the interface, and let people try a shade on the page before they think about the bag.

Interaction model

Pigment / liquid. Next.js / GSAP / ScrollTrigger / Lenis.

Visual language

Pigment, Liquid, Texture, Fabric, Light, Editorial beauty.

Full case study — architecture, build and learnings — in progress.